The economics of the Super Bowl and Pro Bowls in Miami
from Examiner.com
South Florida businesses can expect to see a record amount of spending by the National Football League, businesses, visitors, and the media on area lodging, transportation, food and beverage, entertainment, business services and other hospitality activities.

Don’t put much stock in Super Bowl indicator
from NewsOK.com
For investors, this time of year raises an annual question: Which team should I root for in the Super Bowl? The strangely accurate Super Bowl indicator provides an answer. A win by either team in Super Bowl XLIV should mean a good year for stocks.

Hopefuls Gird for Gridiron
Little-Known Firms Bet on Maximum Super Bowl Impact
from WSJ.com
Buying Super Bowl ads has helped catapult companies like online brokerage E*Trade Financial, Internet job board Monster.com and video site Hulu into the public eye.

Is Super Bowl losing grip on ad world?
from The Globe and Mail
The Super Bowl is still the prize of the advertising world, with companies paying up to $3.2-million (U.S.) for 30 seconds of commercial time, but more and more critics are questioning whether the pro football championship game is worth it.

Super Bowl Advertising, In Good Times And Bad
from PRWeb
Bowl advertising. According to the market research firm, Gallup & Robinson, Inc., overall attitudes towards Super Bowl advertising have remained strongly positive throughout the economic ups and downs of the decade, although some specific attitudes have declined.

Super Bowl Ads Cost Big Bucks, Deliver Huge Audience
from VOANews.com
The worldwide economic slowdown has had an impact - with advertising prices falling for just the second time in the Super Bowl's 44-year history.

Super Bowl rates' fall bodes badly for TV sports
Commentary: The economic slump tightens its grip on sports
from MarketWatch
For only the second time in Super Bowl history -- dating back to 1967 -- the economic slump "appears to have taken a toll on the Super Bowl ads, pushing the price down."