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Linked Articles:  
Cyber Monday Evolves into Cyber Week
from The Washington Post
Americans long ago adopted the notion of the “holiday season,” extending what were originally one-day celebrations into weeks of merriment and cheer. So it should come as little surprise that they’re starting to drag out Cyber Monday, too.
"Cyber Week" Sales Hit Record $6 Billion
from Digital Trends
Americans spent a total of nearly $6 billion in online purchases during ‘Cyber Week’ 2011, according to a report from market research firm comScore.

Holiday Spending: Just How Important Is Free Shipping to Online Shoppers?
from Time
Online shoppers won't complete their orders unless free shipping is part of the deal. Nearly two-thirds of online purchases last week were shipped for free.

Cyber Monday Sees Brits spend £19m AN HOUR on the Biggest Online Shopping Day of the Year
from The Daily Mail
The total outlay is expected to be a remarkable £456million in just 24 hours, with sales peaking between 1pm and 2pm when office staff logged on during their lunch breaks.

Retailers Find Holiday Spirit Through Social Media
from Forbes
The holiday shopping season is in full swing, and once again, we find ourselves scrambling to figure out what to buy our friends and family.

Cyber Monday's Unintended Consequences & Other Key Themes Emerging in Retail
from Yahoo! Finance
With Black Friday and Cyber Monday behind us, it's time to move past the retail euphoria and look ahead to the sustainability of strong retail sales through the key holiday shopping season.

Is Cyber Monday just PR spin?
from The Guardian
Online shopping will peak at 9pm tonight... or was it last Monday? Is Cyber Monday a real phenomenon or just spin to panic people into shopping?

Cyber Monday: From Promotional Myth to E-Retail Madness
from Yahoo! News
Not that long ago, the industry was labeling Cyber Monday nothing but a marketing myth. Skeptics said it was far from the biggest online shopping day of the year, that nothing would be able to trump Black Friday, and that it would be nothing but a promotional term.

Beta Gamma Sigma invites you to share your opinions with us by sending emails to bzine@betagammasigma.org.

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