Survey of BGS Membership

Who are Beta Gamma Sigma members?

That was the question at the core of an online survey conducted in October 2006 by BusinessWeek Research Services on behalf of Beta Gamma Sigma. The following are a few excerpts from the results:

• BGS members are young (average age 39), hold higher degrees (63% have master’s degree or better), are highly affluent (average HHI $135,900) and one out of five BGS members hold the title of senior executive (23%).
  
• Members and their families are active participants in a variety of organizations. They belong to alumni (63%) or professional (59%) associations, other honor society organizations (49%), health clubs (48%) and nonprofit social organizations (47%).
  
• Managing their career aspirations and finances are important to BGS members. However, BGS members say appearing confident and motivated, having a satisfying personal life, and respecting the ideas of others are stronger signals of success than wealth alone.
  
• Three out of five (59%) BGS members have used or participated in one or more programs or services offered by BGS, and many have visited BetaNet, Beta Gamma Sigma’s website (39%). Members say that membership would be improved with features like job search/employee recruitment matching (55%), networking (53%) and special discounts (45%).
  
• Three-fifths (57%) of the members have read at least one or more of the last 4 issues of Beta Gamma Sigma International Exchange magazine.
  

  • Four out of five (83%) magazine readers noticed advertising in the magazine and nearly half (46%) took some action based on the ads (visit websites, referred or used information, sent for information on product/program advertised, etc.).

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