Closing
The Enterprise Gap
INTERNATIONAL LESSONS
Address by CARL J. SCHRAMM, President and CEO,
Ewing Marion Kauffman Foundation of Kansas City, Missouri. Delivered
to the Enterprising Britain Policy Summit, London, England,, November
15, 2004
Good morning ladies
and gentlemen of the UK. It’s a great privilege for the Ewing
Marion Kauffman Foundation – and for me, personally
– to be invited to participate in this important discussion
of entrepreneurship and its potential to transform lives and nations.
 |
Carl
J. Schramm |
I must begin by
applauding Chancellor Gordon Brown and the British government, as
well as your country’s education and development advocates,
for placing such a strong, timely spotlight on entrepreneurship.
It’s a conversation
that is in full swing not just here in the British Isles, but in the
United States and around the world. And wherever it is taking place
the central issue is the same: if entrepreneurship is the key to jump-starting
positive trends like job creation, revived infrastructure, and innovation,
then what can be done – by governments, by the private sector
– to cultivate a healthy environment for enterprise?
The importance
of answering this question goes beyond the US and the UK, both of
which already enjoy innovation economies. Unlocking some of the secrets
of self-sustaining entrepreneurial economies not only helps us with
our own challenges, it offers examples and ideas for struggling nations
around the world looking to encourage new ventures that better their
odds for long-term growth.
In other words,
we need to help close the “enterprise gap.”
I’ve come
to talk briefly about one specific model for achieving this goal.
While this model is based largely on trends organic to the American
entrepreneurial experience, we firmly believe that innovation knows
no barriers – either political or geographical. In many fundamental
ways, the lessons learned from our experience can inform development
policies anywhere in the world.
This is especially
true for the UK because your nation shares with ours many similar
economic trends and challenges. Indeed, Britain and the United States
both have the opportunity to stand tall in providing global economic
leadership by demonstrating how a nation can cultivate its own enterprises
that bring new ideas to market, create value, and drive growth.
Before I share
my observations, let me tell you briefly about the Kauffman Foundation
and why it promotes entrepreneurship.
We are the only
large American foundation with entrepreneurship as a major field of
interest. That’s very much a reflection of our founder, the
late Kansas City industrialist, Ewing Marion Kauffman. Mr. Kauffman
believed that one of the best ways to do good for society was to help
other people do what he had done: start their own company.
In keeping with
his vision, the Kauffman Foundation is an ideas laboratory that seeks
to catalyze an entrepreneurial society. Ultimately, we work to create
the most favorable conditions in which individuals can start new businesses
and thrive.
Why is entrepreneurship
so important? Put simply, no other force has the potential to help
nations find their own innovators; bring people together to solve
problems and generate wealth; and help nations create their own entrepreneur-based
economies. Entrepreneurship is one of the most important components
of the engine that is the modern global economy.
For the average
American, starting a new enterprise is as commonplace as marriage
or childbirth – one in 10 is currently engaged in entrepreneurial
activity. An estimated 500,000 new US businesses are formally incorporated
every year.
Over the past
15 years, firms less than one year old accounted for more than half
of all net new jobs in the US, an average of about three million jobs
per year. Firms with fewer than 100 employees accounted for more than
75% of job growth. Over the same 15-year period, employment at “Fortune
500” firms declined by 35%.
In fact, one could
argue that in the last five American recessions, it was entrepreneurs
who pulled us through.
The British experience
is strikingly similar. A recent survey backed by your Department of
Trade and Industry found that 13 percent of the population was involved
in entrepreneurial activity, while a further 11 percent were considering
starting a business. In addition, small- to medium-sized enterprises
are the main creators of jobs, accounting for 58.2% of employment.
What’s more,
the desire to start a business runs deep in the UK. A survey conducted
by Lighthouse Research for Ernst and Young in 2004 found that 80%
of the UK workforce would like to start their own business, but more
than half that number claim they would never act on it, mainly because
they lacked the necessary capital.
Clearly, there
is an enterprise gap in the UK. But I believe a study of the American
example may provide some answers.
For starters,
it’s important to understand that the most vital element of
the robust US economy is the ability to support high-impact entrepreneurship.
What do I mean
by that? Simply that Americans are prolific starters of what we call
“high-impact” firms – businesses that create value
and stimulate growth by bringing new ideas to market. These could
be new technologies, new business methods, or simply new ways of performing
routine tasks faster, better, or more cheaply.
This phenomenon
wasn’t planned. It didn’t arise out of one policy or another.
Rather, through a gradual, organic evolution, we’ve developed
a multi-faceted “system” for nurturing high-impact entrepreneurship
and reaping its benefits.
The problem confronting
us is this: How do we construct a model that captures all the dynamism
of present-day America’s entrepreneurial dimension in a way
that is transferable to other economies?
The answer is
a holistic model in which entrepreneurship is sustained by a vast,
interlocking web of activities. Doing so enables the entire economy
to become more “entrepreneurial,” resulting in a virtuous
circle of innovation.
The circle of
innovation is comprised of four interrelated players: large mature
firms, government, universities, and the entrepreneurial sector itself.
First, let’s
deal with the entrepreneurial theatre, which is inhabited by new firms.
The people behind new ventures are not necessarily scientists or inventors
of new products. Henry Ford did not invent the automobile and Michael
Dell did not invent the PC. Rather, both built their firms around
production and marketing ideas, freely borrowing from existing concepts
– the assembly line; selling to order rather than carrying inventory.
These are the
general kinds of ideas that a bright and knowledgeable person in any
country might have. Remember, Michael Dell was only 19 when he started
his company.
Success requires
more than ideas, however. Companies need capital and talent. In the
U.S., entrepreneurs obtain both from the second player - large mature
firms. Contrary to popular business mythology, the nimble newcomer
and the lumbering giant are not natural adversaries.
Just as often, there’s a symbiotic relationship at work that
sustains both parties.
For one thing,
established firms are frequently customers of new firms. US corporations
routinely “outsource” research and development to startups
rather than take on all the risk of developing an idea internally.
Once a new company
has developed a good product, a larger outfit will in many cases simply
buy the company. Startup acquisitions have become an integral part
of the economic growth process in both the US and the UK.
What I’ve
just described is the first two players at work: Entrepreneurial firms
and mature firms engaged in fruitful partnerships that bring innovation
together with capital. This helps new firms gain a foothold while
ensuring that their more-established partners remain competitive in
an ever-changing marketplace.
This brings us
to the third player in the virtuous circle: government. Governments,
of course, can use part of their tax revenues from firms and employees
in ways that encourage innovation and entrepreneurship. One way is
by funding large programs that traffic in innovation. In the US, for
example, the Department of Defense is continually in the market for
new systems and technologies, not only for weaponry but for communications,
intelligence, logistics, and support. Many new firms get their start
from such business.
Government agencies
may invest directly in new firms. More fundamentally, however, entrepreneurship
is promoted best through a more indirect route – the consistent
funding of research in all fields, from information technology to
medicine to the physical and human sciences.
Total federal
spending on research and development now equals about one percent
of the U.S. Gross Domestic Product yearly. And while some of this
funding goes to the government’s own laboratories or to private
firms and industry consortia, much of it flows into the fourth player
in the virtuous circle - universities.
Since the 1960s,
in the U.S. there has been a ceaseless expansion of campus research
underwritten by both the federal and state governments. The virtuous
circle is closed and begins anew each time an invention or discovery
moves out of a university into the entrepreneurial sector, where investors
and businesspeople help to form a company that commercializes the
idea.
The resulting
economic growth has been tremendous. It’s estimated that the
companies spun out from just one U.S. university, MIT, would now constitute
a nation with the 23rd largest GDP in the world. Returns to the universities
also have been significant – as high as $1 billion in operating
funds from patent rights.
Of course, few
nations can come close to emulating all that the US government does
to support entrepreneurship. However, economic-aid policies can be
tailored to encourage steps in the right direction.
Consider India:
In 1951, shortly after gaining independence, that nation launched
the Indian Institute of Technology, modeling it on world-class universities
like MIT. This may be one of the wisest decisions a newly liberated
nation ever made. Alumni have helped to provide India with a formidable
and growing professional class (the group from which many high-impact
entrepreneurs emerge).
The approach also
can benefit older industrial nations whose economies have stalled.
As you know, in the 1980s the Irish government invested heavily in
higher education, helping to produce the “Irish miracle,”
a growth phase with significant new businesses started in industries
such as software.
Ultimately, any
nation looking to jump-start a stuttering or moribund economy must
establish underlying conditions for the entrepreneurial process to
flourish. The virtuous circle requires favorable business policies
and regulations, access to investment capital and human capital, and
an entrepreneurial “culture.”
The U.S. has laws
and policies that make it relatively easy to start, fund, grow, and
sell a company. Within an afternoon – in less time than it takes
to get a driver’s license – an American citizen can incorporate
a new business. Tax laws encourage private investment in new firms,
while bankruptcy laws reduce the risk for creditors and allow entrepreneurs
to start anew. There has been encouraging movement in the UK to streamline
the process of obtaining patents and reduce the regulatory burden
on new entrepreneurs.
But governments
must do more than cut the red tape. They must level the playing field
for new firms.
The U.S. tries
to achieve this by protecting intellectual property and by discouraging
monopolies and unfair trade practices. Similarly, nations must resist
pressures from existing businesses to preserve markets and prevent
innovation. The “treaty” between large and small firms
must be built on an understanding that large firms benefit from entrepreneurial
activity.
A positive environment
for entrepreneurship also has to include access to capital.
Entrepreneurs
in the US get early-stage capital from a variety of other sources.
Many take second mortgages on their homes. Others make liberal use
of credit cards for short-term operating funds. Virtually all solicit
investments or personal loans from family and friends. Some find angels
— wealthy individuals, often successful entrepreneurs themselves,
who provide advice and contacts along with money, much like venture
capitalists.
In countries where
personal wealth is not as widespread as in the US and the UK, emulating
this diversity of financial resources may be difficult. The process
may have to begin with encouraging upper and middle-income people
to put more assets into new ventures.
But the true American
lesson is that entrepreneurship requires many forms of capital. Money
alone will not trigger innovation. Globally, money will gravitate
to places where good ideas are being generated and the conditions
are right for building companies around them.
In the end, the
U.S. experience provides us with a tremendous amount of insight into
what makes a viable entrepreneurial environment: a virtuous circle
consisting of 1) large mature firms that are willing to seek innovation
thru collaboration with new, smaller firms; 2) a supportive government
that works to minimize red tape and excessive restrictions; 3) institutes
of higher learning that are breeding grounds for talent and ideas;
and 4) a community of new and potential entrepreneurs – people
with big ideas and innovative concepts who need only a supportive
environment in which to thrive.
At the Kauffman
Foundation, we are pursuing a variety of initiatives to help catalyze
and support America’s entrepreneurial environment. Much is aimed
at universities, where knowledge, ideas, and cultural values are transferred
from one generation to the next. For one, we are devoting substantial
resources to scholarly research in entrepreneurship because we believe
it’s the first and most important step to legitimizing this
relatively young field. We’ve also initiated a multi-million-dollar
program to make entrepreneurship education available across eight
university campuses so that any student, not just business majors,
can take advantage of entrepreneurial learning experiences.
And, to help improve
how entrepreneurship is taught, we are bringing together national
experts to create a model curriculum for the nation that will identify
the core components of an entrepreneurship education. Finally, we’re
working with universities and others to identify current best practices
in technology transfer – that little understood process of moving
innovations and discoveries into the commercial market. Ultimately,
we seek to pilot new systems to maximize innovation flow and deal
flow, which involves focusing “upstream” of the tech-transfer
offices on the work that most of them are least able to support: the
identification and early development of promising research.
The Foundation
is also doing some innovative work in other areas such as improving
access to capital. The cornerstone of our efforts is the recently
established Angel Capital Association (ACA), funded by the Foundation
and designed to assemble best practices for starting and operating
angel investing organizations in North America. Through this type
of association, the first of its kind in the world, the Foundation
aims to formalize this critical segment of private equity funding
for start-up entrepreneurs.
Here in the UK,
your “Enterprise Insight Campaign” is focusing on many
of the right areas – education at all levels, business training
and coaching, tax reform, tech-transfer, and greater participation
among women and minorities. Rather than simply replicating America’s
evolutionary steps – which I wouldn’t recommend that any
country do — you’re working to emulate those practical
features of American culture that encourage entrepreneurship, customizing
them to meet your country’s unique circumstances.
The obstacles
to building and sustaining an entrepreneurial economy are many –
but we live in encouraging times for the UK, the US, and the world.
The Kauffman Foundation is heartened by your renewed commitment to
creating a healthy environment for entrepreneurship at all levels,
and we wish you great success in your efforts.
Of course, we
realize this approach may seem radical to some. Those who are used
to planned economies may find the chaos of new business development
unsettling. Chaotic, it certainly is! But those who are accepting
of the risk and unpredictability that come with a strong entrepreneurial
sector will be the ones to reap the benefits. New businesses, even
those formed with subsidies from the state, must be allowed to go
where the market takes them.
In the final analysis,
building economies around entrepreneurial behavior will produce results
that are generative and self-renewing. Moreover, as individuals step
into the market, assume risk, and work to turn their aspirations into
business firms, they will expect and insist on stability around them
– political stability, economic stability, and cultural stability.
Imagine! Entrepreneurs
– agents of change by nature – may prove to be among the
most critical forces for global stability, democracy, and peace. Thank
you.