BGS Membership Survey

In 2005, Beta Gamma Sigma teamed up with Bloomberg Businessweek to survey a portion of its membership. This survey revealed much about our membership that was unclear before. The Society is interested to know more about its membership so it can serve their needs better. In the past, the Society's Board of Governors often made educated guesses about the wants and needs of its lifetime members, but the survey results have reinforced - or in some instances clarified - the truth about members. This knowledge will result in more value for members in the future.

Beta Gamma Sigma is committed to this process of knowledge, and will continue to survey its membership in 2006. If you’re asked to participate, please take the time to do so. This information has been very valuable for the Society already, as it has reinforced the value for employers and benefit partners to connect with our members. Our goal is to make your lifetime membership more valuable, and the only way to do that is to know what it is BGS members want and need.

Here are a few “Did You Know?” kind of items that came from the 2005 survey:

• Overwhelmingly, BGS members responded that offering additional job search/employee recruitment matching, networking, and special discounts on services/products would make lifetime membership more valuable. Almost two-thirds (64%) of members said they had participated in one or more programs offered by Beta Gamma Sigma.

• BGS members’ top business reading materials are The Wall Street Journal, Bloomberg Businessweek and the Economist.

• BGS members are involved – 58% are members of professional associations.

• BGS members are young (average age 40), holder higher degrees (almost half have master’s degrees), and are highly affluent.

• BGS members can be found in the education, consulting or manufacturing industries, where many hold the title of senior executive (25%) and where half work for a large company – average gross sales of nearly $820 million.

 


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