Dr. Robert (Bob) D. Reid serves as the Executive Vice President and Chief Accreditation Officer for AACSB International. Before joining AACSB, Reid served as dean of the College of Business at James Madison University for 15 years, where he led a group of 150 faculty and staff that has been recognized for excellence in the areas of curriculum integration and experiential learning. Prior to becoming dean, he served as the department head of marketing and hospitality management where he held the J. Willard and Alice S. Marriott chair.
Reid has conducted numerous professional workshops and seminars for both public and private organizations, has authored or co-authored five editions of Hospitality Marketing Management published by John Wiley & Sons, and was a contributing author to three other books. He is also a past president of the Beta Gamma Sigma Board of Governors.